Campaigns
Tu To Mora Pari
To Mora Pari” is a campaign introduced by the Institute for Social Development (ISD) in 2021 to commemorate National Girl Child Day. Since its inception, ISD has been observing this day every year to honour 100 parents who are raising a single girl child.
The programme provides a platform for girls and their parents to showcase their talents, achievements, and inspiring stories. Parents of single daughters with unique identities are invited to share their experiences before a large audience, celebrating the individuality, strength, and potential of their daughters.
Each year, ISD also publishes a special magazine featuring the stories of these 100 parents and their...Read More
Awaaz Do
AWAAZ DO (meaning “Speak Up”) is a campaign to address Violence Against Women (VAW) in the eastern Indian state of Odisha. It was launched in 2013 in the state capital Bhubaneswar by the Institute for Social Development (ISD).
The campaign primarily engages youth across state of Odisha to raise awareness and mobilize collective action against gender-based violence.
Through AWAAZ DO, young people are trained and supported as ‘Change Makers’ who challenge gender stereotypes, promote equality, and take a stand against all forms of violence. The campaign actively involves youth in the annual global observance of the 16 Days of Activism to end violence against women and has initiated a range of awareness and capacity-building activities across communities and campuses...Read More
Ek Saath
The main objective of the campaign will be to promote men and boys active partnership to change gender discriminatory social norms in the family, community and in different institutions. Building upon existing laws and policies the campaign will focus on concrete actions that men and boys can take to promote gender equality and to eradicate discriminatory social norms. The campaign will emphasize concrete and appropriate steps that men and boys can take within that particular space or institution. Thus at the household level the messages will be targeted to men as fathers, brothers, or uncles with messages for sharing housework, support to girl’s for their education, supporting girls mobility, ...Read More
Acid Attack Survivors’ Legal Rights
In India, acid attacks stand as one of the most horrific forms of gender-based violence, disproportionately targeting women and girls. Most often, these crimes are rooted in revenge, rejection of marriage proposals, resistance to harassment, or the assertion of independence. What appears as an individual act of cruelty is in fact a reflection of deeply entrenched patriarchal norms that deny women their agency, equality, and dignity.
Acid violence is not merely a criminal offence—it is a violation of fundamental human rights. It robs survivors of their right to life, bodily integrity, health, livelihood, and education. The United Nations has recognized acid attacks as a grave human rights concern, while India’s own Supreme Court and legislature have laid down strict regulations for the sale of acid and mandated compensation and rehabilitation measures for survivors...Read More
