To Mora Pari” is a campaign introduced by the Institute for Social Development (ISD) in 2021 to commemorate National Girl Child Day. Since its inception, ISD has been observing this day every year to honour 100 parents who are raising a single girl child.

The programme provides a platform for girls and their parents to showcase their talents, achievements, and inspiring stories. Parents of single daughters with unique identities are invited to share their experiences before a large audience, celebrating the individuality, strength, and potential of their daughters.

Each year, ISD also publishes a special magazine featuring the stories of these 100 parents and their daughters who have excelled in diverse fields. The publication serves as a powerful message to society — that daughters are equally valuable and capable, and families with daughters have every reason to take pride in them.

Through “Tu To Mora Pari,” ISD continues to promote gender equality, positive parenting, and social recognition of the girl child in Odisha.